Dynamic Data Collection and Reporting Services

Luxury Brand Challenges:

• On average, over 75% of a Luxury boutique visitors do not complete a purchase, and the reasons are largely unknown.

• The composition of the foot-traffic is in constant evolution and boutiques take time to realize the changes.

• Sell-through performance is tracked, but missed sales due to size, color and style availabilities are not tracked systematically.

• Buyers rely on mostly on historical sell-through performance and almost never on missed sales.

• Any offtake data sourced will often not be granular or timely enough to take effective remedial action.

• Feedback from retail sales staff is often filtered before it reaches decision-makers at HQ level.

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DynaLux is a data collection and analysis solution that offers luxury brands and retailers the opportunity to easily collect and report their own insights on sales, missed sales and many more metrics in real-time.

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Retail (FMCG):

​Whether you're looking to collect in-store data from observation or interview, the Dynalux app can give you the flexibility you need to collect any kind of data point, photo, video, audio, barcode scan and more. 

Coupled with our analytical service, we will tailor the insights to deliver the real-time analyses you and your teams require - all in easy-to-use and accessible online BI Dashboards.